Mobile Application Enhancements
As design lead for Amway's business performance-tracking mobile application, I've implemented new features and enhancements that significantly enhance customer success, app accessibility, and feature alignment across Amway’s platforms.
User Interface Design
Mobile App Design
User-Centric Design
Market-Based Enhancements
Role: Lead Designer
2021-Present
Amway
The Original Design
This MVP was designed before my time at Amway.
The Content Library empowers clients with a rich media library within the Amway+ mobile application that facilitates product education and fosters community connection through easy sharing.
The original design included a portfolio of content thumbnails with icons that indicated the type of content. The users could view, filter, and share the content.
My Feature Enhancements
As project owner and design lead, I designed downloads, favorites, favorite collections, search, thumbnail descriptions, new content tags, enhanced filtering, sorting, pinch zoom, audio buttons, swipe-to-view-more, updated illustrations, rhetoric alignment, progress marker, component enhancements, loading states, and more!
All enhancements are based on market feedback, market research, and user testing.