A comprehensive visualization depicting the user’s end-to-end experience, capturing every touchpoint, interaction, and emotional state, revealing patterns and pain points. Through careful analysis, this map became a pivotal instrument for developing and implementing data-driven growth strategies within our products.

”Lisa, I just want to let you know that we all huddled around the immersion room and those ABO journeys you created to align on Total Experience this week. It went really well, and we are aligning ALL experiences to it!

Those journeys are helping to support all teams in aligning with a simple, easy-to-understand view. That is not easy to do!”

 - Amway Lead Scrummaster, September 2025